Creative knowledge in complex environments: substantialising, mediation and visualisation of creativity

Abstract

The aim of the article is to provide a methodological synthesis of two chains of presumptions that seek to explain the increasing penetration of contemporary creativity into social and economic relations, highlighting and actualizing the communicational point of view. At the macro level, creativity economization in the broad sense can be discussed in the context of the global information sphere. At the micro level, creativity organization and management methodologies can be analysed. The conception is based on substantialising creativity in hierarchical interdependence: “creativity – creative knowledge – communication” (“3C”), when creativity is expressed, evaluated and organized via organization of creative knowledge and its mediated facets.