Social environment formation of creative industries community on the principles of informal learning and open innovations: open innovation forum “I, Idea” case

Abstract

The article deals with the peculiarities, aspects of application, different views on informal learning and open innovation. The research is based on the case study of the open innovation forum “I, Idea” initiated by the community of Vilnius Gediminas Technical University, and on the results of a survey. The peculiarities of the forum, its impact on  everyday life, studies and professional context are analyzed; informal learning is predicated to be a way of encouraging open innovation and entrepreneurship. The topic of creativity, entrepreneurship, motivation and analysis of the “I, Idea” case might be an object of interest for compilers of new study programmes, administration of universities, and those standing for science based on application and goal orientation.