Epicurean pleasure in the context of consumer society

Abstract

The author analyses the concept of the Epicurean pleasure. It reveals the concept of pleasure according to hedonistic teaching and pleasure for individual in consumer society in which socially engaged consumption also becomes a pursuable good giving acknowledgement to it. There is shown how a modern personality is free to voluntarily and responsibly strive for reasonable pleasure which was treated by an ancient Greek philosopher
as an ideal of happy and meaningful life.