Integrating the circular business model into the packaging industry

Abstract

The article examines the integration of the circular economy business model into the packaging industry and analyses the integration of circular economy principles into the model of a functioning EU packaging company. The main objective is to offer adaptable solutions for the integration of the principles of the circular economy into the EU packaging company and the business models of other companies in the sector. The first part of this article provides an analysis of the scientific literature on circular economy principles, the models used, the identification and review of the basic principles of the circular economy, and the assessment of the main driving and limiting factors. When analysing the models applied, the one most suitable for enterprises in the field of packaging production is selected, thus creating a solid theoretical basis for the further integration of the principles of the circular economy into the company’s operating model. The second part analyses the innovations that integrate the principles of the circular economy into the EU packaging company’s business model. The goal is to find out what is important for customers in this sector and what is valued by the company’s employees and management. The third part of the article describes the results of the empirical study.